Last week we were pleased to learn Nigerian President Goodluck Jonathan signed a bill that criminalizes female genital mutilation (FGM or cutting), a practice an estimated 19.9 million Nigerian women have undergone and 125 million worldwide.
Last year Latimer created the world’s first Instagram documentary for Nike Foundation and the Department of International Development to help end FGM and early forced marriages ahead the world’s first Girl Summit.
By tapping into our network of global creators, we asked users to submit Instagram videos to explain what freedom means to them, using the hashtag #FreedomIs. The documentary achieved over 100,000 hits within its first five hours and over 44,000 social media interactions.
Although last week’s bill signifies an important social shift for Africa’s most populous country as well as a precedent for the rest of the continent to follow, as activists have noted, it does not eliminate FGM and other acts of violence against women in the region.
It’s rewarding to know our campaign has helped raise awareness for a cause that works to ensure a safer world for young women, however, we recognise much more work is to be done to end abuse against women.
If this topic hits close to home, or you wish to put yourself forward as a co-creator on one of our socially conscious campaigns, we want to hear from you! Get in touch with us at email@example.com