Please mind the gap – The Academy Awards

Please mind the gap – The Academy Awards

By February 23, 2015Co-Creation, Digital, Film

Last night’s story at the Oscars was the lack of diversity. You’ve seen the pictures and read the articles but this infographic from Upworthy unwraps the facts.

Screen Shot 2015-02-23 at 21.02.52

At Latimer, we search for and nurture young content creators from diverse backgrounds. We create opportunities for the talent network by co-creating our marketing campaigns with brands, government and charities. The client distributes an authentic campaign/product message and it results in mass reach across social media. We believe that the business case for diversity is a strong one. Our extensive insight into young people from across the globe informs us that they will and are, turning away from brands, events and entertainment channels when the messaging is not relevant for their culturally diverse lives.

When we see facts like this we feel even more determined to drive change.  If you are too, get in touch.

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