Latimer worked with eBay and a community of micro-influencer shoppers (buyers and sellers)
to drive word-of-mouth conversations around key eBay products and initiatives.
Pieces of Content Created
Pieces of Content Activated
Create an environment where some of the UK’s top up-and-coming influencers can share engaging content with their followers, driving traffic to the eBay platform.
Latimer set out to recruit a community of 100 micro-influencers who were also ‘shoppers’ (buyers and sellers) that would act as ‘conversation catalysts’ for eBay initiatives, tools and categories. Latimer carried out micro-influencer recruitment, briefing, on-boarding, community management, engagement strategy and distribution.
Influencers were recruited in line with 3 key initiatives to seamlessly test the impact of their distribution; eBay Curve (plus size fashion) , Sports & Fitness and eBay Explore.
Each influencer was briefed to create content that would resonate best with their audience. eBay looked to this community to distribute and accelerate relevant content to other ‘shoppers’ within their respective communities.
Through this innovative way of working (power of the crowd) – which leverages the combined following of a community of micro-influencers, eBay were able to create memorable and relevant initiatives that ultimately drove traffic to various parts of the eBay platform.