Where audiences shape their world

ABOUT

We work directly with audiences to produce insights, award winning content and global campaigns

We do this through our unique method:
co-creation

Services

Insights

Latimer uses a unique range of co-creative techniques to address the limitations of traditional research.

Content

Broadcast

Latimer creates broadcast documentaries, TV ads, educational and entertainment online content that has unprecedented cut-through.

Audiences

Co-creating campaigns with our global audiences, influencers and tastemakers gives us instant and authentic reach to millions.

Audiences Department

"Latimer Groups working method is disrupting the world of advertising and generating massive impact."

− Real Business
Latimers’ ‘Creators Collective’ is a global network of thousands of the most influential young publishers, creators, Youtubers, and taste makers. This allows us to deliver bespoke advertising solutions that not only have real authenticity but also reach mass youth audiences through the channels and passion points that resonate with them. The Collective is driven by and for a youthful 16 to 34 year old audience that reaches into hundreds of millions. With interest segments that cover everything from sport and music to fashion and politics, our network gives campaigns real authenticity and delivers what our clients need: reach, impact, exposure and brand-lead stories that scale.
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Content & Broadcast Department

"The standard that must be reached in digital media."

− Andy Duncan, Channel 4
As well as running research work in the content space Latimer has dedicated Content and Broadcast departments. Among our team we have the former Director of Content for Mediacom and a former Commissioning Editor for Channel 4. Latimer’s content has been BAFTA nominated, and we have had a Cutting Edge documentary on Channel 4.
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Insights Department

"We’ve never received such poignant and authentic insights."

− Natasha Havelock, Blackberry
Latimer’s Insight & Innovation department has helped some of the world’s leading organisations to build better businesses, strategies and campaigns by collaborating more closely with their consumers. Over the past 12 months Latimer’s Insight and Innovation department have worked in 21 countries, 5 continents and 14 languages. Among other things we have helped the British Council to reposition their global business strategy, we helped Supra to refine their European commercial strategy and we helped NBC Universal to understand how youth content consumption habits are changing around the globe.
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Work

WE WORK IN 22 COUNTRIES WITH 62 CLIENTS AND A NETWORK OF 50,000 YOUNG PEOPLE

3-5 Hardwidge Street, London, SE1 3SY | [email protected] | 02079989150

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