Where audiences shape their world

Reach Your Audience


We co-create directly with audiences to produce insights, award winning content and global campaigns

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Helping organisations grow through co-created thinking, an approach to insights and innovation that brings audiences and service providers closer together than ever before.

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Audience first content including award winning documentary, factual entertainment, branded content and short form video that has unprecedented cut-through.

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Working with our global network of youth influencers, tastemakers and publishers gives our clients instant and authentic reach to millions.

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Audiences Department

"Latimer Group's working method is disrupting the world of advertising and generating massive impact."

− Real Business

Latimer’s ‘Creators Collective’ is a global network of thousands of the most influential young publishers, creators, Youtubers, and taste makers. This allows us to deliver bespoke advertising solutions that not only have real authenticity but also reach mass youth audiences through the channels and passion points that resonate with them.

The Collective is driven by and for a youthful 16 to 34 year old audience that reaches into hundreds of millions. With interest segments that cover everything from sport and music to fashion and politics, our network gives campaigns real authenticity and delivers what our clients need: reach, impact, exposure and brand-lead stories that scale.

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Content & Broadcast Department

"The standard that must be reached in digital media."

− Andy Duncan, Channel 4

Our award winning content team and broadcast sub department specialises in co-creating content that reaches a new generation of viewers. By co-creating all our content directly with audiences, we tell stories that speak with an authentic voice and create conversations online and off.

Our most current work includes a series for The Guardian on youth homelessness, an advertising campaign for Bose, and a BBC Worldwide branded content partnership series. Recent TV credits include a prime time pilot sitcom for ITV1 and the most controversial documentary of 2014, ‘Going to the Dogs’, for the prestigious Channel Four Cutting Edge strand.

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Insights Department

"We’ve never received such poignant and authentic insights."

− Natasha Havelock, Blackberry

Latimer’s Insight & Innovation department has worked in 22 countries, 5 continents and 14 languages helping some of the world’s leading organisations build better businesses, strategies and campaigns by collaborating more closely with their consumers.

Recent work includes helping the British Council to reposition their global business strategy, collaborating with footwear and apparel brand Supra to refine their European commercial strategy and helping NBC Universal to understand how youth content consumption habits are changing around the globe.

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