Latimer Hires Dragonfly exec to lead growth
We were thrilled when Peter White from Broadcast Magazine, dropped by last week to interview our new Head of TV, Tamara Abood.
Here’s the full interview
Latimer Films, the fledgling indie responsible for Channel 4’s Penny Woolcock documentary Going To The Dogs, is ramping up its TV ambitions after hiring former Dragonfly executive Tamara Abood.
Abood left the One Born Every Minute indie, where she was head of factual entertainment, at the end of 2013 and joined Latimer Films as head of broadcast last month. Latimer was set up by Matt Hay and Jack Woodcraft in 2010 as a socially conscious digital advertising agency, working with young people and mentoring them into long-term employment through ad campaigns and branded content.
Abood will be tasked with broadening its horizons, developing traditional TV documentaries, both in specialist and popular factual, and factual entertainment formats.
“They have an extraordinary network that comes off the back of their beginnings from social enterprise. They’re plugged in to worlds and people like no TV company I’ve ever worked with” she said.
Abood, who was previously head of factual at Twofour and a features, news and current affairs commissioner at C4, said she was attracted to Latimer’s commitment to diversity. “They’re geared up to work with the BAME community and that’s reflected in how they work,” she said. “They bring in people from their network that might not otherwise get an opportunity – talented young people that don’t fit the traditional model.”
Woolcock’s crew on Going To The Dogs, for example, was made up of ex-gang members. It was one of C4’s most controversial films of 2014 and led to the arrest of an individual linked to the organisation of illegal dog-fighting.
Latimer has also worked on Trap Town, a London Live documentary exploring the difficult lives of inner-city youth after the London riots in 2011.
If you’re interested in talking about our unique working method or accessing our youth talent network, get in touch