Creating and managing an online community of the UK’s freshest young, online creatives for the online broadcaster.
To find help BBC Three efficiently communicate with, and receive content from, their target audience.
Manage a community of 62 UK based young emerging creatives to upload insights & content to meet briefs set by BBC III marketing and commissioning teams. This gave BBC III access to a bank of high quality, topical content and programme ideas before anybody else.
297 content submissions over 8 weeks
92% of the community responded to every brief
11 Content collaborations between BBC and BBC Playground community
1 documentary idea now in development for broadcast with BBC III
BBC Three now has a highly engaged community of advocates, each of whom has a fast growing online audience.
Centre Point & The Guardian
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