Brand refresh of Bollocks to Poverty; a creative youth movement under the global human rights charity ActionAid.
Re-position Bollocks to Poverty with a fashion and music-savvy, youth audience.
Co-create brand refresh directly with young tastemakers from the world of fashion, build a coherent brand identity that works across numerous touch points with a music and art specific focus on social channels.
Re-energised Bollocks to Poverty’s brand identity to launch with one of the UK’s most iconic streetwear brands, HYPE clothing.
Activated a campaign around an exclusive festival clothing collection to raise funds for the Nepal Earthquake appeal.
Brand refresh activated globally across ActionAid territories.
Centre Point & The Guardian
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