Aim

Re-position Bollocks to Poverty with a fashion and music-savvy, youth audience.

Strategy

Co­-create brand refresh directly with young tastemakers from the world of fashion, build a coherent brand identity that works across numerous touch points with a music and art specific focus on social channels.

Result

Re­-energised Bollocks to Poverty’s brand identity to launch with one of the UK’s most iconic streetwear brands, HYPE clothing.
Activated a campaign around an exclusive festival clothing collection to raise funds for the Nepal Earthquake appeal.
Brand refresh activated globally across ActionAid territories.