A documentative, hands-on approach in market research for how the UK’s leading pharmacy-led health and beauty retailer Boots can help empower young inner-city mums.
Identify opportunities where Boots can execute their vision of instilling confidence in mums to provide their child with the best start in life.
Conduct and document consumer insights with both online communities and community groups to inform ideas where Boots can offer inner-city mums outlets to achieve their vision.
Created a network of Boots brand ambassador mums nationwide.
Strategically aligned Boots with a younger demographic.
Fed research into product plans and strategic marketing objectives.
Centre Point & The Guardian
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