Latimer created the world’s first Insta-documentary, sourced from Instagram footage in honour of girls affected by early forced marriage and female genital mutilation (FGM).
Raise mass awareness and drive pledge signatures to end female genital mutilation (FGM) and early forced marriages.
Mobilise a network of global content creators to submit Instagram videos using the hashtag #FreedomIs.
Take crowd-sourced footage and edit into world’s first ever Instagram documentary driving traffic to a pledge page to end FGM and forced marriages.
#FreedomIs was screened to world leaders at the Girl Summit 2014 in partnership with UNICEF and the UK Government.
2,000+ 15-second Instagram clip submissions from around the world.
444,000 social media actions taken.
3,000 pledges worldwide.
200,000 YouTube views in 5 days.
Centre Point & The Guardian
© 2017 Latimer Group.