Aim

Develop a deeper understanding of the skate, streetwear and fashion (footwear and apparel) sectors within the UK and identify opportunities for SUPRA to increase market share within those consumer segments.

Strategy

Generate insights with over 3,000 young men between 16-25 from the Latimer network.
Co-create campaign ideas with influential tastemakers from the UK skate scene.
Identify emerging trends in music, fashion and culture.
Conduct competitor analysis of European shoe and apparel brands.

Result

Pinpointed opportunities for SUPRA to increase their market share within relevant UK consumer segments.
Made recommendations for developing a strategic marketing plan with measurable objectives and engaged brand advocates for future campaigns.
Built an online platform housing quantitative and qualitative insights, video content, trend forecasting and influencer profiles.