Aim

Connect the British Council more closely with European graduates to help develop new digital products and services targeted at graduate audiences.

Strategy

Invite 18 of the most exciting young graduates from across Europe to become founding members of a graduate innovation lab.
House teams to develop, test and iterate 6 educational tech products in 6 European cities.

Result

500+ brand evangelists fully committed to co-creating future strategies for the British Council.
Product innovation across products Europe-wide.
Co-creation strategy now part of global planning agenda.