“Girls are brave. They are tough. They are resilient. They have to be – in much of our world girls are not valued as much as boys.”
Create a ‘global moment’ for Plan International’s ‘Because I Am A Girl’ campaign to drive awareness of the UN’s ‘International Day of the Girl’.
Co-create with girls across the globe to create ‘It’s a Girl Thing’ – a campaign to show the world what it’s really like to be a girl.
+1,000,000 views on Youtube across multiple channels.
Mobilised a global audience across North and South America, South Africa, UK and Japan. Campaign materials now at the heart of a campaign to get millions of girls the education, skills and support they need.
Centre Point & The Guardian
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