Aim

Create a ‘global moment’ for Plan International’s ‘Because I Am A Girl’ campaign to drive awareness of the UN’s ‘International Day of the Girl’.

Strategy

Co-create with girls across the globe to create ‘It’s a Girl Thing’ – a campaign to show the world what it’s really like to be a girl.

Result

+1,000,000 views on Youtube across multiple channels.
Mobilised a global audience across North and South America, South Africa, UK and Japan. Campaign materials now at the heart of a campaign to get millions of girls the education, skills and support they need.