Aim

Inspire a new generation of digital entrepeuners to gain and develop digital enterprise and entrepreneurial skills, supported by some of the biggest names in business.

Strategy

Build a collaborative team of young digital entrepreneurs, creators, influencers and industry partners to work with us to grow and manage the iDEA Award social community of young digital enterprise talent.

Result

Generated over 14.5m impressions on Twitter and 300k on Facebook.
Assembled & galvanised a social community of 7,200+ followers.
Caused #IAmIn, the official hashtag of the campaign launch, to trend across London with contributions from celebrities including Jimmy Wales and Peter Jones.