Latimer is a community-led production company and creative agency. We believe a deep understanding of your audience enables you to best serve their needs.
OUR METHOD ALLOWS YOUR AUDIENCE TO DIRECTLY INFLUENCE YOUR CREATIVE OUTPUT.
LATIMER builds communities of your audience and asks them what they really think right at the start of the creative process. The community is chosen for their influence on their peers - whatever age, location or demographic you need.
Then, we devise compelling content strategies and deliver TV channels and shows, Video On Demand, Campaigns, Web and App builds and digital conferencing, all designed to resonate with your specific target audience.
Then, we re-engage the community to drive peer to peer advocacy, with effective organic social media campaigns that create buzz and deliver fandom.
WE MANAGE THE WHOLE PROCESS:
finding out what your audience thinks, devising strategy, platform builds, TV production, campaign creation, distribution and measurement.
WE KNOW IT WORKS:
Audience participation builds loyalty and buzz around your launch, product, brand or cause.
Your community drives word-of-mouth advocacy, prompting unprecedented engagement and reach.
We've delivered great results for some of the world's biggest brands.
BAFTA Nomination
The Real Notting Hill, an educational film on gang violence shot on Latimer Road (giving us our name) and produced and distributed using the co-creative working process, is nominated for a BAFTA and screened on C4.
Latimer Group “The Home of Co-Creation” established
Following the success of The Real Notting Hill, Latimer is established to capitalise on the success of the unique working method.
Latimer goes national
Securing public sector clients at local level, our £40k ‘Domestic Violence “KIM” campaign goes national engaging 15,000 people. We secure 3 national campaigns and work with 5 Local Authorities in our first year.
Procter & Gamble & Paul Smith Wins
Latimer land are first 2 big brand campaigns for P&G and Paul Smith
The Guardian hails Latimer ‘Moral Mad Men’
‘Clients are desperate to reach young people and Latimer offer a unique way of doing that’. - The Guardian
Worlds first ever crowdsourced instagram Documentary for UNICEF
Latimer partner with Nike, DfiD and Unicef to make the first ever audience sourced Instagram documentary, to raise awareness of forced marriage and FGM. The film gets 200k hits in 24hrs.
Latimer hits the 50,000 co-creator mark
Since our conception, we’d worked with 50,000 young people, in 35 countries worldwide
Latimer wins two Cannes Lion
Latimer scoops two Silver Cannes Lions for Action Aid’s campaign ‘Brutal Cut’
Latimer lands the biggest co-creation deal in the UK
Latimer partners with new youth brand VOXI by Vodafone, making this the largest known co-creation deal in the UK at the time, working with 100 young creatives to power all social media content for the brand
Latimer works with Lucca's Opera Community to create a 'Passions' for Sky Arts, diversifying its audience appeal.
Further commissions from Sky Arts with the RAF and the launch of the BBC's Body Positive Campaign bring different communities into focus.
Going Meat Free for Greenpeace
The Co-creation method broadens, with communities chosen for their influence on specific peer groups. Two years running we smashed industry benchmarks for engagement and reach.
We undertake three major research projects for Samsung, Unilever and The British Council
Each project brings the target audiences together with our clients, to ideate, strategise and share honest feedback.
Our new CEO, Thea Cole joins and develops community-led marketing.
We diversify our method to include new audiences and new products and services.
Working with RAF Music Services
We planned events to bring a new audience to RAF music - but then... Covid-19! What's next for Latimer?
Launching our Persona Panels
This new service brings you close to your audience quickly to work through their needs post Covid-19 - see blog for details.
Under new ownership
Latimer is proud to join the Broadcast Systems Europe Group of companies
YouLook.tv
Latimer launches the creative strategy for this brand new AVoD channel, launched by ex-Fox TV's David Smyth
CentreStage.tv
Latimer invests in a brand new arts streaming service, collaborating with Worldwide Entertainment and Broadcast Systems Europe to bring an exciting digital solution to the sector.
55,000
Co-Creators
37
Countries
Worldwide
1000+
Paid Opportunities
for young people
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