Identify opportunities where Boots can execute their vision of instilling confidence in mums, to provide their child with the best start in life.

Latimer conducted and documented consumer insights with both online communities and community groups, to inform ideas where Boots can offer inner­-city mums outlets to achieve their vision.

Created a network of Boots brand ambassador mums nationwide.
Strategically aligned Boots with a younger demographic.
Fed research into product plans and strategic marketing objectives.