BOOTS

Latimer worked with Boots and a community of young mums
to directly influence Boots young mums marketing strategy.

5

Workshops

20

Interviews

3

Videos

BRIEF

Identify opportunities where Boots can execute their vision of instilling confidence in mums, to provide their child with the best start in life.

SOLUTION

Latimer conducted and documented consumer insights with both online communities and community groups, to inform ideas where Boots can offer innerĀ­-city mums outlets to achieve their vision.

RESULTS

Created a network of Boots brand ambassador mums nationwide.
Strategically aligned Boots with a younger demographic.
Fed research into product plans and strategic marketing objectives.

Find Us

Pinewood Studios

Pinewood Rd, Iver,

Buckinghamshire SL0 0NH

Contact

thea@latimergroup.org

07816 095855