Latimer teamed up with BOSE headphones and Ella Eyre to promote BOSE’s
experiential, immersive sound experience: The Urban Conductor
Influencer Led Campaign
Social Content Pieces
Produce a series of engaging films to create hype amongst the target audience, around the UK launch of the BOSE Urban Conductor experience.
Team up with critically-acclaimed artist, Ella Eyre, to capture the relationship between live moments and the incredible sound experience of BOSE True Sound™ headphones.
The campaign generated mass awareness across multiple online channels and received press coverage across key youth media outlets, driving added value for Bose.
The content achieved 1 million+ views, across Bose social channels and was also pushed by Ella Eyre to her million strong following of passionate fans.