CENTREPOINT

A hard-hitting, poignant look into how the UK’s leading
charity for homeless youth is changing lives.

1

Workshop

3

Short-form Content Created

1M+

Views

BRIEF

Drive audiences of The Guardian online, to donate to Centrepoint whilst capturing how the organisation operates as a safe haven for UK youth living on the street.

SOLUTION

We co-created 3 engaging, emotive films told from the perspectives of those directly affected by Centrepoint’s mission, values and services.

RESULTS

Generated mass awareness across digital and every major newspaper & opened up a national debate on homeless conditions.