Create video led learning content, to be used within the classroom, as a resource toolkit to sit on the Think website, addressing road safety for 3 ages group from 3-16. The content needed to be stand alone, as well as fit within the Think educational classroom resource.

We recruited a community of 3-16 years olds, to understand what the contributing factors were to a lack of road safety.

We talked through key road safety stats provided by DFT, that affected their age group. Crossing the road with ‘Stop Look Listen Think’ for 3-6 year olds, taking your first solo journey with 7-12 years and helping to unearth why 13-16s tended to have the highest fatality rate.

From these audience led insights, we developed content treatments, with 2 x films per age group; working directly with schools, to make the content. Pupils not only featured in the content but helped co-produce the content leading their photography and illustration skills to the films.